Re-ImagineYOU Lab Podcast

Building Your Personal Brand Beyond the Desk

Michelle Gines, The Re-Imagine Strategist Season 3 Episode 21

In this Episode MG Interviews Jennifer Curtis


Career Transition Insights

Jennifer's career transformation represents a masterclass in strategic professional development. After carefully assessing her professional trajectory at Citigroup, she recognized that her mentors and advocates had departed, signaling a potential limitation in her growth opportunities. This self-awareness prompted her courageous decision to transition to a new organization, demonstrating the importance of proactive career management.


Personal Brand Development

A key theme in Jennifer's narrative is the significance of building a personal brand beyond daily job responsibilities. She emphasizes that personal brand is the immediate reaction people have when hearing one's name. By volunteering for diversity networks and engaging in additional organizational activities, she increased her visibility, connected with senior leadership, and created opportunities for professional advancement.

Key Professional Lessons

Jennifer's journey highlights critical career development strategies:

  • Continuously assess professional growth potential
  • Build relationships across organizational levels
  • Seek opportunities beyond immediate job responsibilities
  • Maintain open communication with mentors and leaders
  • Be willing to step outside comfort zones


Personal Philosophy

Throughout her career, Jennifer has embraced change, viewing professional transitions as opportunities for growth. Her approach combines strategic thinking, self-awareness, and a willingness to take calculated risks in pursuit of personal and professional development.

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